SEO checks / Other
Images missing alt text
Alt text is the text alternative for an image — read aloud by screen readers, shown when an image fails to load, and used by search engines (including image search) to understand what an image depicts, since they can't "see" pixels the way a person can.
Why it matters
Missing alt text is both an accessibility gap for screen-reader users and a missed SEO opportunity — image search is a real traffic source, and alt text is one of the few signals that tells search engines what an image is actually about.
How to fix it
- Add descriptive, specific alt text to every meaningful image — describe what's in the image, not just repeat the filename.
- Use an empty alt="" (not a missing attribute) for purely decorative images, so screen readers correctly skip them.
- Avoid keyword-stuffing alt text — write it for someone who genuinely can't see the image.
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