SEO checks / On-page

Missing Open Graph tags

Open Graph tags (og:title, og:description, og:image) control how a page looks when shared on Facebook, LinkedIn, Slack, iMessage, and most other platforms that generate link previews. Without them, shared links show a blank or auto-guessed, often unappealing preview.

Why it matters

Open Graph isn't a direct ranking factor, but a broken or missing preview card measurably suppresses click-through and shares whenever a link is posted anywhere social — which is real, if indirect, traffic loss.

How to fix it

Add og:title, og:description, and og:image to every page that might get shared.
Use an image at least 1200×630px so it renders well across platforms.
Test with each platform's preview debugger (e.g. Facebook Sharing Debugger, Twitter Card Validator) — caching can hide fixes.

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