SEO checks / On-page
Missing title tag
The <title> element is the single strongest on-page relevance signal you control, and it's the blue link text shown in search results. A page with no <title> at all — an empty tag, or one Google can't extract — is telling search engines "I have no idea what this page is about," and it's telling searchers nothing worth clicking.
Why it matters
Without a title, Google usually falls back to guessing one from your H1, breadcrumb, or URL — and that guess is rarely as compelling as copy you'd write yourself. You lose control over your own click-through rate, and you lose the keyword weight a well-written title carries.
How to fix it
- Add a unique <title> to every indexable page — never leave it empty or omit the tag.
- Lead with the primary keyword or phrase the page should rank for.
- Keep it descriptive and specific to the page, not a copy-pasted site-wide title.
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