SEO checks / On-page
Missing viewport meta tag
The viewport meta tag (<meta name="viewport" content="width=device-width, initial-scale=1">) tells mobile browsers how to scale the page. Without it, most mobile browsers render the page at a fixed desktop width and shrink it to fit — showing a full desktop layout users have to pinch-zoom to read.
Why it matters
Google evaluates mobile usability as part of ranking (mobile-first indexing). A missing viewport tag is one of the most common causes of a poor mobile experience, which can suppress mobile rankings directly.
How to fix it
- Add the standard viewport meta tag to your base layout's <head>.
- Verify it's present on every template, not just the homepage.
- Test actual rendering on a mobile device or browser dev tools' device emulation, not just the tag's presence.
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